Advertising is one of the most prominent methods of sending your message to the target consumers. It is divided into many formats one among which is outdoor advertising. Also known as Out of home advertising it caters to grabbing your consumer’s attention when he is outside. Though these days it is very tough to let people notice as social media campaigns has takeover the competition, but if you are able to plan your campaign well there is no end to the returns you can get out of it. With this thought, many companies dabbled into outdoor marketing and produced some memorable ideas which help
Most common forms of outdoor advertising include:
- Billboard advertising.
- Point of sale displays.
- Street furniture (bus shelters, kiosks, telephone booths, etc.)
- Transit advertising and wraps (taxis, buses, subways, trains, etc.)
- Mobile billboards.
- Guerrilla advertising
Outdoor advertising presents a clear path to the consumer. Many outdoor venues provide the benefit of a captive consumer audience to the brand. For example, advertising on subway train walls can be highly effective, as it keeps the product or service in the consumer’s thoughts throughout their journey.
